Brand name ATUL
Once upon a time…….
Storytelling is crucial to successful advertising. When done well, it builds a relationship with its audience which lasts over time, adds to the brand lore and garners customer loyalty.
Aligning brand positioning with advertising direction is central to my development of winning campaigns. Knowing the audience, treating them with respect, and delivering relevant information breeds advertising that is useful, a novel concept but one that has been viewed as the secret weapon of those who know how to use it.
Most of the strategic methods I employ can be directed to inspire this kind of advertising... leveraging key relationship dynamics to produce work that connects with customers on a deeper level, and leads to action.